Oat Groats Redesign.

Oat Groats Redesign reimagines VitaKraft’s bird treat packaging with a custom bird-shaped dieline and eco-friendly materials. The playful design improves shelf impact while staying true to the brand, keeping information clear, functional, and safe for birds. By combining creativity with sustainability, this redesign makes the product feel engaging and approachable, standing out visually while highlighting the brand’s values. The project demonstrates how thoughtful packaging can balance fun, usability, and environmental responsibility in a single design.